Magniflex Mattresses

No1 Italian Mattress brand

We redesigned the online stores of the number one Italian mattress brand in Bulgaria and Romania.

  • UX / UI
  • Design
  • Development
  • marketing
  • tracking
  • Managemnt
  • QA
  • Optimization

The Story


We redesigned the online stores of the No1 Italian mattress brand in Bulgaria and Romania. Magniflex came up with a really cool idea for a special kind of customer journey based on their core belief. The perfect mattress does exist but it will differ for each individual. To choose the right one, it is important to consider our habits, body structure and comfort preferences. There are numerous variables, which is why Magniflex offers a vast and varied range of mattresses that can match the different needs of different individuals.

The Challenges

  • Engage people with the brand and create a truly clean
    and slick ‘italian style’ experience.
  • Lead people through the brand’s history as one of the
    leading mattress manufacturers.
  • Emphasize the brand’s competitive advantages,
    trust factors and manufacturing quality.
  • Guide visitors to the nearest store where
    they can purchase their new mattress.

The Goals

  • Increase customer engagement
    and time spent on the website.
  • Increase retail purchases for
    Bulgaria and Online purchases for Romania.
  • Improve the product presentation for the
    full range of products.
  • Show what makes Magniflex special
    and how it’s better than the competition.
  • Educate and help people in finding
    the right mattress for them.

Three Key
Things to Achieve

Create a new modern looking, yet clean and stylish cross-device and cross-platform design for the No1 Italian mattress brand in Bulgaria and Romania.

Create an educational and helpful user experience for choosing the right mattress for each and every person.

Engage people with the brand and its quality products and increase the retail sales in Bulgaria and the Online sales in Romania.

The Results

After a lot of hard work and constant communication with the client, we managed to create on of the best mattress eCommerce platforms in Bulgaria and Romania, presenting the No1 Italian mattress brand in the manner that it deserves. We also succeeded in educating and guiding current and future Magniflex customers in choosing the perfect new mattress for them.

Two stunning eCommerce stores launched in Two countries.
  • +21.48 %
  • +39.95 %
    Mobile Conversions
  • 45.31 %
    more Engagement
  • +34 %
    more time on site
  • -37.22 %
    less Bounce rate
  • -240 %
    loading time

Marin Iliev

Director South East Europe

“As our company represents regionally a global, high-end brand, we needed to adhere to very high standards in how we showcase it online and thus were very demanding in our expectations to Startup Masters. Theirs turned out to be even higher, not willing to compromize on even small details. The result was truly impressive and three separate external consultants gave the website their highest marks for design, usability and user experience. More importantly, our KPIs improved substantally immediately after launching - the best testament for a job well done.”

  • Business Needs Analysis
  • Feature Definition & Prioritization
  • Technical Requirements Documentation
  • User Story Composition
  • Project Management
  • Wireframing & Prototyping
  • Web Design
  • Web Development
  • Usability Testing
  • Tracking Infrastructure
  • Performance Optimization
  • Quality Assurance

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